Adobo Seasoning with pepper is an all around condiment for meats, poultry, fish, seafood, and vegetables. For best results, use 1/2 hour before cooking. Adobo con pimienta para toda ocasif3n. Acentfaa el sabor de carnes, aves, pescado, marisco y vegetales. Para mejor resultado, faselo 1/2 hora antes de cocinar. The company was started by José Badía, a Cuban exile who fled the island nation in the 1960s. Though he had a hardware business in Cuba, started the spice business in a small shop in the Little Havana neighborhood of Miami. In 1970, José hired his son, Joseph "Pepe", to manage daily operations, and "Pepe" is now the majority owner and president of Badia Spices, Inc.Today, Badia Spices sells over 120 products, including raw spices and herbs, blended spices, and dried chili peppers, throughout the United States and more than 70 other countries.